What Bangkok Product Teams Ask of In-App Search
Teams here often support Thai and English queries across mobile and desktop, with catalogs that shift weekly. Flat averages hide whether null results spike after a merchandising change or a content migration.
The questions that stick are concrete: which first searches predict conversion this month? Which empty-state queries keep returning after we added synonyms?
Clear inclusion rules for query patterns—language, surface, and time window—beat vague labels when stakeholders need a shared story.