Referral Cohort Deep-Dive
Focused study of referred-user cohorts: retention, spend, and quality compared with your organic baseline over a defined period.
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Dataroutepoint
We review how your app’s invite-and-reward program actually performs — from share taps to lasting referred users — then hand your team a clear written assessment you can act on.
Flagship engagement
Our Referral Program Performance Assessment maps invite flow, reward economics, and referred-user quality over an agreed window — without asking you to buy new software.
- Written findings plus a 90-minute walkthrough
- 10–15 business days from kickoff to delivery
- From ฿48,000 per assessment
Related engagements
Pair the flagship assessment with deeper cohort work, incentive critique, or a recurring quarterly briefing.
Incentive Structure Review
Hands-on critique of reward amounts, eligibility rules, and payout timing so incentives attract the right invites without draining margin.
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Quarterly Performance Briefing
Recurring check-ins that track referral program health each quarter, flag drift early, and reset priorities with your marketing lead.
View engagementWhat clients notice
Specific moments from recent referral program work — not generic praise.
“We thought our invite volume meant the program was healthy. The assessment showed most rewards were claimed by users who never completed a second month. The findings document was blunt in places — usefully so — and gave our product team three changes we could ship without a rebuild.”
“Dataroutepoint walked through our dual-sided credits line by line. I still wish we had caught the self-invite loophole earlier, but the review made the cost of keeping it obvious. We tightened eligibility the same week.”
From the field notes
Reading referral funnels without vanity metrics
Which stages of an invite-and-reward journey actually tell you whether the program earns its keep — and which numbers quietly mislead.
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When reward costs outrun referred-user quality
How to weigh baht spent on incentives against the lasting value of people who arrive through invites.
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