Dataroutepoint
See what people look for inside your product
Search behavior analytics for teams who need clear intent themes—not another unread export.
Primary offer: Search Behavior Audit
A focused engagement that turns query logs into a prioritized picture of intent, friction, and fixable gaps.
We sit with your product and analytics leads, review how people search across surfaces, and deliver a brief your team can ship against—null themes, reformulation paths, and content or ranking opportunities ranked by impact.
From 29,000 THB · 2–3 weeks · informational pricing
Related work we take on
When the audit is done—or when you already know the gap—choose the engagement that fits the next decision.
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Query Pattern Mapping
Turn raw search strings into named patterns your team can act on together.
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Search Instrumentation Design
Event schemas and naming so search behavior stays measurable as features ship.
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Search Insight Retainer
Monthly reviews so query patterns stay aligned with product and catalog changes.
What clients say
Evidence from product and growth teams who needed search clarity, not more charts.
“Dataroutepoint gave us a clear picture of why certain searches never converted. We fixed three null-result themes and support tickets dropped the same month.”
Nicha S. · Product lead, Bangkok commerce app
“Their query map became the shared language between content and engineering. We finally stopped arguing about what “search is broken” meant.”
Arun P. · Growth manager, regional SaaS
“The instrumentation plan was practical—not a wish list. We shipped the events in one sprint and started reading reformulation paths properly.”
Mei L. · Analytics lead, fintech product
Ready to read your search logs with care?
Tell us how search works in your product today. We will suggest a fitting next step.