Siriporn Wattana
Assessment lead. Former growth analyst for a Southeast Asian payments app; focuses on funnel definitions and walkthrough facilitation.
About Dataroutepoint
We are a Bangkok advisory practice focused on referral program performance tracking for mobile and web apps — helping growth teams see which invites create lasting users, and which rewards only buy noise.
Official name & history
The official registered business name is Dataroutepoint Co., Ltd. The company was established in 2018 near Sukhumvit Soi 11 after our founders spent several years inside consumer app teams wrestling with invite campaigns that looked strong in weekly slides and weak in month-three retention.
Early work centered on marketplace and finance apps in Greater Bangkok. Clients asked for independent reads of reward ledgers and invite paths rather than another vendor pitch. That demand shaped today’s assessment-led model: written findings, shared definitions, and a live walkthrough — still the core of how we work.
Mission
Give app marketers and product owners in Thailand an honest, usable picture of referral program health so they can change invite copy, eligibility rules, or landing friction with confidence.
How we work
We begin with your live rules and exports, not with a blank strategy deck. Analysts map the invite journey, compare referred cohorts with organic baselines, and pressure-test reward costs. A second reviewer checks findings before you see them. We decline engagements that require us to ship code inside your product; that belongs with your engineering partners.
People
Ethan Hale
Incentive review specialist. Background in consumer marketplace operations; scrutinizes reward unit costs, eligibility gaps, and claim patterns.
Values with clients
- Plain language over slide theater
- Shared event definitions before any comparison
- Findings that name owners and next experiments
- Respect for your engineering backlog — we advise, we do not reinvent your stack