Field notes

Short pieces from assessment work: how we read invite funnels, weigh reward spend, prepare exports, and rewrite chat-ready invite messages.

11 November 2025

Reading referral funnels without vanity metrics

Which stages of an invite-and-reward journey actually tell you whether the program earns its keep — and which numbers quietly mislead.

2 September 2025

How to weigh baht spent on incentives against the lasting value of people who arrive through invites.

17 June 2025

A short checklist of files and definitions that make an assessment faster and less frustrating for everyone involved.

26 March 2025

Why referral messages fail in everyday messaging apps — and how to rewrite them for clarity instead of hype.