Notes from teams who asked us to examine invite quality, reward cost, and referred-user outcomes — including one story that begins with a mild reservation.
Referral Program Performance Assessment
“We thought our invite volume meant the program was healthy. The assessment showed most rewards were claimed by users who never completed a second month. The findings document was blunt in places — usefully so — and gave our product team three changes we could ship without a rebuild.”
Incentive Structure Review
“Dataroutepoint walked through our dual-sided credits line by line. I still wish we had caught the self-invite loophole earlier, but the review made the cost of keeping it obvious. We tightened eligibility the same week.”
Referral Cohort Deep-Dive
“The cohort comparison against organic installs answered a board question we had been dancing around for months. Referred users stayed slightly longer but spent less. That single contrast changed how we brief agencies.”
Quarterly Performance Briefing
“Quarterly briefings keep us honest between campaigns. One session flagged a drop in invite acceptance after a landing-page redesign we had celebrated for looks alone. Not everything is flattering, which is why we keep the retainer.”
Referral Program Performance Assessment
Nattapong’s team arrived convinced they needed richer prizes. During the assessment window we mapped invite taps that never produced a delivered message on older Android devices. The written pack recommended delaying the prize change and shipping a lighter share sheet. Six weeks later, completed invites rose without touching reward cost. The reservation they shared — that early paperwork felt dense — led us to shorten our kickoff checklist for similar education apps.
“Kickoff felt a bit document-heavy until the walkthrough — then the funnel map clicked. We paused a planned reward increase and fixed the share sheet first. Mild note: scheduling the on-site day took longer than we hoped because of our own calendar, not theirs.”
Nattapong K. · Co-founder, education app