Reading Queries Without the Noise
Search logs look messy until you stop treating every string as unique. Most value sits in repeating intent themes—synonyms, typos, and partial matches that point to the same need.
Start from decisions your team can make: improve ranking for a category, add a synonym, fix a null result, rewrite a help article. Then ask which query families would change those answers.
When a query bucket stops informing a decision, archive it. Thin, durable patterns beat sprawling dashboards that nobody opens twice.