When to Refresh Your Query Map
Catalog launches, seasonal campaigns, and UI changes can age a query map in weeks. Watch for rising “other” buckets, climbing null rates, and stakeholders inventing unofficial labels in meetings.
A light refresh cadence—monthly for fast-moving apps, quarterly for steadier products—keeps language shared across product, content, and support.
Refresh is not a full rebuild. Confirm which patterns still drive decisions, prune the rest, and only invent new ones when a new decision needs them.